Did you know that Brazil’s only street Halloween celebration takes place in São Paulo? This Saturday, the 24th, the Moema Halloween Festival 2026 transforms the South Zone neighborhood into an open-air stage for mischief and fun. There will be seven hours of programming, featuring magic shows, musical performances, and plenty of treats!
Admission is free for everyone of all ages—pets are also welcome! Wearing a costume isn’t required, but it makes the experience much more immersive. So put on your best outfit and enjoy Halloween with your family in São Paulo!
Moema Halloween Festival 2026: Free Street Party Celebrates Halloween in São Paulo
The street party began in 2015 and, since then, has drawn more than 80,000 people. Part of the official calendar of the City of São Paulo, this free festival aims to offer a safe, family-friendly Halloween, with fun for the kids and peace of mind for the adults.
Moema’s Halloween takes place in a tree-lined square spanning 4,500 square meters and offers complete amenities, including a food court, restrooms, a diaper-changing station, and a nursing room. In addition, the free program includes:
- Thrill the World: Group choreography of “Thriller” (Michael Jackson);
- Kiss for Kids: A rock concert adapted for children;
- Magic shows and live characters: Witches, fortune-tellers, and other little monsters who interact with the audience.
"Trick-or-treat" and other activities
The Moema Halloween Festival 2026 also features paid attractions for those who want to take the fun to the next level. On the “Halloween Trail,” for example, children receive a small bucket of candy and participate in a themed circuit where they can exchange candy and prizes. This activity is optional and costs R$ 69 per child (ages 16 and under).
Another unique experience is the inflatable playground circuit. You can pay per ride or purchase an unlimited-use wristband (R$ 59 per child).
📍 Where: David Nasser Square – Moema
📆 When: October 24, 2026
⏰ Time: Saturday, 10 a.m. to 5
p.m. 🎟️ Admission: Free, with optional paid activities
🎃 More information: Check out the Moema Halloween Festival website
