If you’re looking for the best panettone in São Paulo, you’ve come to the right place. After all, every year, confectioners maintain the tradition of the Christmas dessert by innovating flavors and unusual combinations.
That’s why, to help you make your choice, we’ve tasted several panettones available on the market and selected the best options for you to try this year. So, check out our tips and choose the one that best suits your palate.
The best panettones in São Paulo 2025
Filone – Panettone Nero
Runner-up in the Panettone World Championship 2025 in Milan, Panettone Nero is a chocotone for demanding adults. With a dark, moist and fragrant dough thanks to the long fermentation, combined with a blend of Belgian milk and semi-sweet chocolates that melt in your mouth, it resembles a “perfect chocolate cake”. The crunchy almond and hazelnut topping finishes with an elegant aroma and impeccable texture. In other words, an intense, technical and full-bodied panettone for those who prioritize ingredients of the highest standard.
💰 R$ 200
Partager – Bergamot and Rosemary Truffle
Chef Gustavo Pereira’s new creation bears the house’s technical signature: long natural fermentation dough, selected ingredients and an artisanal process that lasts up to five days. The taste surprises with the elegant combination of citrus from the bergamot and the fresh aroma of rosemary, resulting in a sophisticated and perfectly balanced flavor. Ideal for those looking for a different, fragrant panettone with an impeccable finish.
💰 R$ 320
Na Fila do Pão – Tropical Panettone
With packaging that pays homage to Santa Cecília and is already winning over São Paulo’s affection, the Tropical Panettone celebrates Brazilian Christmas with a soft, aromatic dough filled with cupuaçu, Bahia orange, glazed strawberry, pineapple and raisins, finished with an almond crust. It’s classic, but loaded with Brazilianness: the combination of fruits is perfect and brings the “homemade way” that turns each slice into instant comfort.
💰 R$ 109
Cenotone – Brigadeiro
One of the biggest surprises of the tasting: it’s literally a carrot cake with brigadeiro, only in panettone format. The filling is ultra generous, the taste is childish in the best sense and the playful packaging makes everything even more fun – perfect for children, uncomplicated gifts or for those who want a “tasty without frills” panettone.
💰 R$ 65,90
Zulcare – Solare
The experience starts with the artistic packaging and continues with the bite: the Solare Panettone completely escapes the obvious by bringing a delicate dough, less “panettone” and more “fragrant cake”, filled with umbu jam, glazed Sicilian lemon, salted caramel and caramelized cashew nuts, finished with a crunchy crust. A tropical, light and sophisticated reinterpretation, perfect for those who love Brazilian and aromatic flavors, with freshness and originality as the highlight.
💰 R$1 70
Marie Marie – Classic Panettone
Marie Marie’s classic panettone combines Italian flour, candied fruit, Sicilian red orange paste, Sicilian lemon cubes, white chocolate chips and a touch of vanilla. It’s an elegant and always right choice: it could be a little more moist, but it delivers flavor, aroma and presence, all the more so because it comes with a beautiful board that transforms the panettone into a table experience. In other words, an ideal option for hosts and those who love sophisticated gifts, with a premium finish and versatility as the highlights.
💰 R$ 260
Oli + Hagi – Panettone Lombardia
The result of the union between Oli’s precise baking and Hagi’s artisanal torrone, Panetone Lombardia is a long-fermented buttery dough, naturally flavored with orange-bay and vanilla, which is topped with pieces of classic almond and wild honey torrone. It’s a perfect choice for those who want to innovate without overdoing it: the flavor of the torrone comes through elegantly, the dough is impeccable and the whole thing is especially pleasing for those who don’t like dried fruit or overly stuffed panettone.
💰 R$ 239
Oli – Campania
One of the biggest surprises of the tasting: the panettone comes with candied tomatoes in a bold combination that works. The dough, flavored with orange and vanilla, could be a little more moist, but the result is curious, balanced and very well executed. In other words, perfect for those who like different flavors without going overboard.
💰 R$ 239
Rubattone – Santiago
The Santiago panettone combines chocolate drops and a creamy, surprisingly balanced dulce de leche filling. The dough is moist, aromatic and consistent, resulting in an indulgent experience without exaggeration, perfect for those looking for a panettone that is just the right amount of filling. The highlight is the impeccable harmony between the chocolate and dulce de leche, which wins you over right from the first slice.
💰 R$ 149
Biscoitê – Panettone Voz
The most emotional panettone of the season: in addition to the super-soft dough and generous dulce de leche filling, Panettone Voz comes with a device that allows you to record personalized messages, a surprise that turns the gift into an emotional memory. The combination of delicious taste and interactive experience makes it unbeatable for those who want to delight children, family or friends with a gesture full of affection. The highlight is precisely this union of affection + flavor, which makes it the ultimate Christmas panettone gift.
💰 R$ 219,90
Le Blé – Triple Chocolate
Le Blé delivers one of the most accurate chocotones of the season: the Triple Chocolate combines milk, bitter and white drops in a moist, aromatic and perfectly balanced dough. Tasting champion in the “classic chocotone” category, it’s that panettone that pleases everyone, with no inventions, just impeccable execution and quality chocolate in every slice. The highlight is the harmony between texture and flavor, making it the ideal panettone for those who want to get it right.
💰 R$ 134,90
Bráz – Chocolate with orange
With a recipe perfected year after year, Bráz’s classic panettone combines drops of semi-sweet chocolate and glazed orange soaked in marsala wine, following the Italian decree that defines a true artisan panettone to the letter. The 2025 version is more moist, aromatic and balanced, combining tradition and innovation. It’s the ideal choice for those looking for “the best of both worlds”, with an elegant taste, precise execution and a surprising balance between citrus and chocolate.
💰 R$ 119
Dengo – Sweet Milk with Spices
The big 10/10 of the tasting: complex and balanced, it impresses from the first to the last bite. In addition, the scent of spices embraces without weighing it down (cinnamon, cloves, nutmeg and fennel give depth to the creamy dulce de leche filling). The panettone comes packaged in the brand’s traditional fabric handkerchiefs, which can be reused, reinforcing Dengo’s aesthetic and emotional care.
💰 R$ 179,90
Carol Melo – Fruit Panettone
With an impeccable presentation, one of those that arrive ready to give as a gift, the panettone delivers soft dough, a classic perfume and a balance between fruit and sweetness. The version covered in Belgian chocolate, nuts and dried fruit also reinforces the house’s artisanal care. It’s the perfect choice for those who want to give a safe and classy gift.
💰600g: R$ 168
1.1kg: R$236
Le Pain Quotidien – Chocolate Drops
Le Pain Quotidien’s debut in the world of panettone couldn’t have been better. It’s that classic chocotone that delivers the basics with excellence, impeccable texture, homemade flavor and a presentation that works both as a gift and to serve at the table. Available in all units, it also comes in a dessert version for those who want to try it directly in the store.
💰 R$ 84,90
Dom Casero – Truffled with dulce de leche
With a moist dough and a super generous filling of homemade dulce de leche, this is a dense, creamy panettone full of personality. It delivers an explosion of flavor that wins over those who like truffled and well-filled options. A Christmas classic from the brand, it has won awards in previous years and is perfect for those looking for intensity and that “delicious exaggeration” that is so successful at supper.
💰 R$ 129,90
May 13th – Al Cioccolato
With over a century of tradition, the 13 de Maio Bakery delivers a classic panettone that surprises with its quality and well-executed simplicity. The long-fermented dough is soft, aromatic and balanced, while the mix of semi-sweet and milk chocolate drops melts just right, guaranteeing a sweet taste without overdoing it. It’s by far the best value for money of the tasting! Proof that doing the basics masterfully can yield an irresistible panettone at a totally affordable price.
💰 R$ 34
Bacio di Latte – Gianduia
Bacio di Latte’s new flavor is here to cheer up Christmas chocoholics: soft, fluffy dough and a generous chocolate filling with hazelnut cream. The result is pure dessert! Intense, creamy and with a gourmet touch, this panettone will transform any Christmas table. Perfect for those who love chocolate and want an option that feels like a complete sweet treat.
💰 R$ 169,95
