The Asaya Spa by Guerlain, in the heart of São Paulo, has just been voted the best spa in Latin America for the second time running. Located in the Rosewood São Paulo, the space was featured in the World Spa Awards 2025, one of the main international awards for wellness establishments.
The spa is a hit with experts and travelers alike, and stands out for combining sophistication, exclusive therapies and an atmosphere that promotes balance between body and mind. In other words, if you want to disconnect from your routine and experience a moment of relaxation, Asaya Spa is the right destination in São Paulo.
Asaya Spa is a wellness haven within Rosewood São Paulo
It opened in 2024, and right from the start the Asaya Spa became a benchmark for wellness in Latin America. The space operates within the Rosewood São Paulo, one of the capital’s most sophisticated hotels, and combines luxury, tranquillity and innovation in every detail of therapeutic care.
The spa’s philosophy is based on four fundamental pillars: emotional balance, physical conditioning, nutrition and body therapies. Thus, clients enjoy a complete experience of physical and mental revitalization.
In addition to hotel guests, the Asaya Spa welcomes the general public. The prices of the treatments cater for different client profiles, with options ranging from R$130 to luxury treatments that reach R$3960.
Treatments and exclusive experiences
The spa is Guerlain’s first and only in South America, offering exclusive treatments from the French beauty and wellness brand. Among the options is the “Brazilian Feathers” body massage, which provides a sensory experience with delicate brushes that imitate the touch of feathers.
Another highlight is the Crystal Room, a quiet environment with 400 white quartz crystals. According to the spa, the environment promotes energy balance and relaxation and is used for guided meditation sessions, Reiki and reflexology.
The Asaya Spa also offers hairdressing , manicure, massage, hydrotherapy and jet lag treatment services. Check out the full range of treatments at the Asaya Spa on the website.
