Where to watch the 2026 World Cup in São Paulo: the best bars, restaurants, and fan fests with free drinks and exclusive combos to cheer on the national team

If you want to watch Brazil’s games among the crowd, check out CazéTV’s fan fest . During the 2026 World Cup, the event will occupy 10,000 square meters of Villa-Lobos Park with open studios, live broadcasts, brand activations, and space for up to 5,000 people per day.

The Brazilian Arena brings the stadium atmosphere to Ibirapuera Park, with live broadcasts, concerts by artists such as Anitta, Ivete Sangalo, and Paralamas do Sucesso, and immersive experiences. The event is expected to welcome up to 200,000 visitors throughout the 2026 World Cup.

Condessa Bar is taking the field in partnership with Coca-Cola FEMSA. On the day of Brazil’s debut in the tournament, the venue is hosting a special event featuring a live broadcast of the match and a raffle for exclusive giveaways from partner brands, such as travel bags and jackets.

There will be a soundtrack curated by a DJ featuring hits from the ’70s, ’80s, and ’90s. The menu will also feature themed drinks with creative recipes paying homage to teams like Brazil, France, Spain, and Mexico (R$ 39.90 each).

The MIS Experience invites the public to immerse themselves in the history of the Brazilian national team at the World Cups. The exhibition features rare items from the CBF’s collection that have never before been displayed outside their original home, such as artifacts from every World Cup since 1930, records from 1914, and life-size statues of Pelé and Zagallo.

The space also houses the “Bar do Hexa, ” an area with a 5-meter LED screen that will broadcast the World Cup’s main matches. Although admission starts at R$10, the bar will be open to the general public, with tickets available at the on-site box office.

Combining two national passions, the event will feature broadcasts of the 2026 World Cup matches and drum performances by São Paulo samba schools. In addition, there will be brand activations and culinary experiences, all with the authentic atmosphere of the stands.

The bar offers an impeccable setting for fans who want to watch the games away from home in style. Every area is equipped with screens, highlighted by the giant 300-inch screen that will occupy the main stage.

In addition to the match broadcasts, the concert lineup continues to bring the best of soul, jazz, and blues to the venue during the World Cup. The audience can also enjoy a special offering from Spanish chef Pedro Soriano: a combo of two tapas paired with two glasses of wine or beer.

The traditional bar in the North Zone will also broadcast the 2026 World Cup matches. In addition, the venue offers an exclusive menu of themed drinks inspired by the countries participating in the competition (R$ 28.90 each).

At the Freguesia do Ó location, the cocktails pay homage to nations such as Brazil, Germany, and Spain, while the Osasco location features combinations inspired by Argentina and Japan.

Those looking to combine the excitement of the games with Asian cuisine will find the perfect spot at Jazzy Sushi House! The Japanese restaurant will broadcast the matches live in the main dining room, where guests can follow the action while enjoying traditional Japanese dishes and the Omakase menu.

The bar-restaurant promises to become the official World Cup hangout in the West Zone. During our national team’s matches, the venue will offer a free round of draft beer to customers every time Brazil scores a goal!

The venue features several televisions and a menu focused on grilled dishes, serving fresh meats and fish cooked over the same coals. For parents who want to watch the games with their families, the space offers a play area to entertain the kids.

During the first round of the World Cup, the pop-rock pub sets up a special arena for fans. Opening its doors at 6 p.m. daily, Kia Ora Pub offers an open bar featuring draft beer and gin and tonics during the two hours leading up to the start of the Brazilian national team’s matches.

To enhance the experience, the venue is launching a themed food and drink menu featuring original cocktails inspired by competing countries such as England, France, Argentina, and Brazil. After the final whistle, the venue will continue its musical lineup so guests can celebrate the night away!

Bar do Gegê has prepared a special program that combines soccer, music, and premium cocktails. On days when the Brazilian national team plays, the venue will feature a live samba circle before the matches, as well as an hour of double draft beer to get the crowd fired up.

The bar’s three locations already have their big screens set up to broadcast all the 2026 World Cup matches! To celebrate the festive atmosphere, the menu features the “Vaca no estádio, ” a shredded ham sandwich finished with bottle-top butter and grilled pineapple.

For drinking and sharing, the venue’s famous creamy batidas are available in 750ml bottles in coconut and passion fruit flavors. Additionally, on days when Brazil plays, the Pinheiros and Itaim Bibi locations offer live samba circles all day long.

In collaboration with Johnnie Walker, the Selvagem Ibirapuera restaurant offers a sophisticated experience for watching World Cup matches surrounded by the nature of Ibirapuera Park.

On days when Brazil plays, the event offers a themed open-buffet system (featuring an all-you-can-eat selection of artisanal pizzas, burgers, or charcoal-grilled barbecue, depending on the date), guest DJs , and a shared table of cold cuts and appetizers.

To toast the occasion, mixologist Jairo Gama has created a menu of signature cocktails using special whiskey labels. On days when other teams play, the bar offers a special buy-two-get-one-free promotion on select drinks.

Focused on the corporate market, the “Copa em Brasa” project brings together the Rincon Escondido and Parrilla Panamby venues to offer exclusive broadcasts for companies and groups. The experience includes four hours of service with high-definition audio and video, a full staff, and an all-you-can-eat parrilla tasting menu.

The beverage menu features beers, wines, and non-alcoholic options, with the possibility of accommodating vegetarian and vegan diets,live music, and customized corporate giveaways.