Shop for stylish clothes, enjoy great food, and take part in a wine masterclass —all while contributing to a social cause! That’s the goal of the ASA Fair, a charity event that reaches its 30th edition in September. With free admission, the fair brings together exhibitors from various creative fields, ranging from fashion and interior design to gastronomy.
In other words, if you want to have fun and do a good deed at the same time, you’ve found the perfect plan. Check out all the details and mark your calendar now.
Don’t miss ASA Fair 2026!
ASA Fair is an initiative of the Santo Agostinho Association ( ASA), which offers free educational and social assistance services in São Paulo. Founded in 1942, the institution currently operates 13 locations across ten neighborhoods in the city, serving more than 2,000 people in vulnerable situations.
As early as 1948, ASA volunteers were already coming together to create handicrafts and hold charity bazaars. In 1996, the event took on a curated format and its own identity, incorporating fashion, art, and gastronomy. Three decades later, the essence remains the same: transforming consumption into social impact.
That’s why all proceeds from the fair go directly toward ASA’s activities, helping to support its social projects.
Paid experiences complement the program
The 30th edition of the event is curated by Nelly Conde, a businesswoman and volunteer with the association. In addition to booths featuring original fashion, design, home decor, and gastronomy, the program also includes special activities for the public. Check out the options:
- Wine masterclass (Mistral, R$ 90);
- Flower workshop ( Studio Ana Foz, R$ 190);
- Full lunch ( Grecco Coppola Buffet, R$ 120);
- Quick massage ( Benesse Gestão Esportiva, R$ 40).
Those interested must register in advance through the fair’s official Instagram account and make payment exclusively via PIX.
📍 Where: Espaço GAP—Avenida Professor Fonseca Rodrigues, 255—Alto de Pinheiros.
📆 When: September 23 and 24, 2026
🕰️ Hours: Wednesday and Thursday , 11 a.m. to 7 p.m.
🎟️ Admission: Free
🍷 More info: Check out the official ASA Fair profile on Instagram
