São Paulo is getting yet another electronic music festival, but this time in a rather unexpected setting: the Palacete da Sé, in the Historic Center. The party takes place this Saturday, the 12th, and transforms one of the city’s most iconic landmarks into a living stage for music, technology, and architecture.
Casa de Alice Music Festival: Immersive Set Design and Nostalgia on the Dance Floors
The event aims to transform the historic venue with an immersive set design that blends music, technology, and architecture, creating a unique experience for the audience.
The lineup ranges from Summer Electro Hits classics—featuring the biggest hits that dominated the dance floors in the 2000s—to the artists currently headlining international festivals. The idea is to evoke nostalgia for those who experienced the rise of the electronic music scene without sacrificing current trends.
Creative economy and cultural purpose
Behind the festival is Casa de Alice, a cultural movement that organizes creative economy fairs. The goal is to bring together small producers, promote workshops, offer therapies and healthy cuisine, and foster a connection between São Paulo residents and microentrepreneurs.
For the organizers, the Casa de Alice Music Festival represents “a new chapter” in its history, combining “the energy of electronic music with the creativity and authenticity” that have always been part of the project. In addition, the festival prioritizes vegan ingredients and strives to have the least possible environmental impact.
📍 Where: Palacete da Sé – Rua Roberto Simonsen, 97 – Sé
📆 When: September 12 , 2026
🕰️ Time: Saturday , 11:00 p.m. to 6:00 a.m.
🎟️ Tickets: R$ 80, subject to a convenience fee (3rd batch)
🎶 More info: Check out the Casa de Alice Music Festival’s social media
