Until December 17, you can visit the TikTok bookstore in person and secure up to five free books. The temporary action came about on the strength of the #BookTokBrasil community, which has helped users of the platform to acquire and share their reading habits.
In 2024, the Portraits of Reading in Brazil survey, carried out by the Pró-Livro Institute, pointed out that more than half of Brazilians don’t read books. This makes it important for an entertainment app to encourage reading. Thus, TikTok plans to distribute more than 100,000 copies of 30 titles that have gone viral on the platform.
Check out the titles available at the TikTok Bookstore
The books selected for distribution were a great success on the entertainment app and were also curated by literary influencers, the so-called “BookTokers”, such as Digão Roque, Patrick Torres and Karine Leôncio. The works chosen were:
- The Midnight Library, Matt Haig (Bertrand Brasil)
- The Maid Is Watching, Freida McFadden (Arqueiro)
- The Vegetarian, Han Kang (Todavia)
- The Blue Sisters, Coco Mellors (Astral Cultural)
- Still Here, Marcelo Rubens Paiva (Alfaguara)
- Almonds, Won-Pyung Sohn (Rocco)
- The Villain’s Assistant, Hannah Nicole Maehrer (Alt)
- Divine Rivals, Rebecca Ross (Alt)
- This Is How It Ends, Colleen Hoover (Galera)
- This Is How It Begins, Colleen Hoover (Galera)
- Once Upon a Broken Heart, Stephanie Garber (Gutenberg)
- The Hour of the Star, Clarice Lispector (Rocco)
- Summer Reading, Emily Henry (Verus)
- Posthumous Memoirs of Brás Cubas, Machado de Assis (Martin Claret and Principis)
- Swimming in the Dark, Tomasz Jedrowski (Astral Cultural)
- Nem Te Conto, Emily Henry (Verus)
- The Bride, Ali Hazelwood (Arqueiro)
- O Avesso da Pele, Jefferson Tenório (Companhia das Letras)
- Olhos d’Água, Conceição Evaristo (Pallas)
- Torto Arado, Itamar Vieira Junior (Todavia)
- Throne of Glass – Vol. 01 to Vol. 8, Sarah J. Maas (Galera)
- Everything is Rio, Carla Madeira (Record)
- A Happy Family, Raphael Montes (Companhia das Letras)
- Verity, Colleen Hoover (Galera)
Find out how to get your book on sale
So, if a book you really want is on the list above, it’s time to secure it for free. To do so, you must visit the bookstore, located in Conjunto Nacional, until December 17th. It is open Monday to Friday from 10am to 8pm and Saturday and Sunday from 12pm to 8pm.
When you arrive, you’ll need to complete a simple registration form. You can then pick up to five books. Don’t forget to bring your official ID with CPF, it will be necessary. In addition, the action prioritizes public school students up to high school level, so if you’re part of this group, show your school card as well.