An unprecedented exhibition is coming to Japan House São Paulo later this month. From June 25 to October 20, the public will be able to see the exhibition “Sutorito Fashion: Fashion from the Streets”, which highlights different Japanese street style trends from the 1950s to the present day. See more details about this tour!
More than 100 photographic records reveal trends on the streets of Japan
Did you know that in the 1950s, in a post-war period, international haute couture references and Japanese cinema served as inspiration for street fashion in Japan?
Or that, in the 1990s, the fashion that had the greatest impact on subsequent generations was “ura-harajuku”? By the way, do you know what “ura-harajuku” means?
All this and more is recorded in a photographic selection on display at the exhibition ‘Sutorito Fashion: Fashion from the Streets’, at Japan House São Paulo.
According to Natasha Barzaghi Geenen, Cultural Director of JHSP,
It will be a unique opportunity to understand how each period has been translated, adapted and reflected in everyday looks, generating a very particular, creative and innovative identity
Sutorito Fashion: Fashion from the Streets’ runs until October
For those who enjoy fashion, culture and history, the new exhibition at Japan House is a great choice!
This is because the selection of photographs analyzes by decade the changes in street fashion in Japan from the 1950s to the 2020s, addressing various trends, as well as the Japanese counterculture that emerged in response to the cultural, social, political and economic changes of those times.
Throughout the exhibition period, Japan House also offers parallel activities such as guided tours, seminars, workshops and talks with experts. With free admission, the exhibition runs from June 25 to October 20 on the first floor of the institution.
Sutorīto Fashion: fashion from the streets” exhibition
📅From June 25 to October 20, 2024
🕙Tuesday to Friday, from 10 a.m. to 6 p.m. | Saturdays, Sundays and holidays, from 10 a.m. to 7 p.m
📌Japan House São Paulo | Avenida Paulista, 52
💵Free entry