From November 28 to December 1, São Paulo will host the 14th edition of Virada Sustentável. The program includes more than 800 free activities in various regions of the city.
As the largest sustainability festival in Latin America, the event promises attractions for all ages, encompassing culture, knowledge and action. This year’s highlights include an artificial beach on the banks of the River Pinheiros, cultural performances in iconic locations and large art installations spread across various parts of São Paulo.
Decentralized programming and unprecedented interventions at Virada Sustentável 2024
This year, Virada Sustentável is proposing an “urban acupuncture” model, distributing activities across all regions of São Paulo. After all, the aim is to impact not only those who are already aware of environmental issues, but also to involve the general public in a positive and inspiring way.
According to André Palhano, co-founder of Virada Sustentável, the idea is to “promote a creative approach to stimulate reflection on sustainability”.
This year’s highlights include:
- Prainha de Paulista: A beach with real sand will be installed next to the Ferris wheel in the Cândido Portinari State Park, on the Marginal Pinheiros. The space will feature cultural programming and a picnic area.
- Artistic Interventions: Large installations such as the Plastic Tsunami, by the artist Mundano, will be in Praça Roosevelt. Eduardo Baum‘s Sunflowers will be exhibited in front of the B32 Theater. In addition, projections of works by Pedro Vinicio and Mari Pini will take place on the gables at the intersection of Rua da Consolação and Avenida Paulista.
- Cultural presentations: The festival will promote presentations by Slam das Minas at Casa das Rosas, open-air cinema at Minhocão and Parque Ecológico do Tietê, as well as live music and performances at street markets and CPTM stations.
Activities for the whole family
In addition, Virada Sustentável offers a variety of free activities, including:
- Picnics: In Augusta and Bixiga Parks, accompanied by live music and cultural performances.
- Photographic Exhibitions: Children’s Amazon Exhibition, signed by photographer Araquém Alcântara, on Avenida Paulista, stimulating discussions about children’s rights and the protection of the Amazon’s natural resources.
- Open-air cinema: Screenings of films such as Water is Love, Avatar, Elements and WALL-E in locations such as the Minhocão Municipal Linear Park and Casa das Rosas.
- Wellness Classes: Outdoor yoga sessions on Avenida Paulista, promoting the connection between body and mind.
Virada Sustentável Forum with Pavan Sukhdev
Finally, in a special edition, the traditional Virada Sustentável Forum will feature a lecture by Indian economist Pavan Sukhdev, renowned for his proposal for a transition to a green economy. The event will take place at the B32 Theater on November 29, and will cover topics such as integrating the value of natural resources into economic decisions.
So don’t miss the opportunity to take part in the debate for a better future and check out the full program.
