Itupeva is famous for being home to Wet’n Wild, one of Brazil’s largest water theme parks. However, this city in the interior of São Paulo state also stands out for hosting Outlet Premium São Paulo, a shopping center focused on deals from major brands.
The complex features more than 150 stores with year-round deals on clothing, shoes , and accessories, ranging from popular brands to luxury labels. During sales seasons, for example, you can find your favorite items at up to 80% off!

Outlet Premium São Paulo guarantees discounts all year round
Opened in 2009 by the General Shopping Brasil group, the complex was South America’s first outlet mall and a pioneer of the open-air mall format in Brazil. In a short time, the mall became popular among São Paulo residents due to its proximity and ease of access, as it is located just over an hour from the capital.
According to the official website, Outlet Premium São Paulo offers major sales that vary throughout the year. So, for anyone looking for a great outlet in São Paulo and wanting to find out where to buy affordable clothes without sacrificing quality, this mall is the ideal destination.
Among the leading national and international brands featured in the mix of stores, shoppers will find:
- Adidas, Nike, Asics, and Puma;
- Calvin Klein, Lacoste, Diesel, Guess, Hugo Boss, and Farm;
- Vans Outlet in Itupeva (with exclusive selections in footwear and urban fashion);
- Hering, Lupo, and Chilli Beans.

Visit the first outlet in the interior of São Paulo
In addition to shopping, the mall offers a full day of fun for families and groups of friends. The venue also features a food court, approximately 1,600 parking spaces, and a full range of recreational facilities. All of this is located right next to renowned attractions, such as Hopi Hari and the Wet’n Wild water park!
📍 Where: Rodovia dos Bandeirantes, km 72 – Itupeva
📆 When: Monday through Sunday, 9 a.m. to 9 p.m.
🛍️ More information: Check out the official social media accounts or the Outlet Premium São Paulo website
