The season most eagerly awaited by basketball fans is about to begin in São Paulo! From June 3 to 21, NBA House 2026 promises to shake up the city with VIP experiences that will take the fan experience to a whole new level.
In addition to live broadcasts of the finals, the NBA’s main venue in São Paulo will welcome a very special guest this year. For the first time in the event’s history in the city, the audience will be joined by a foreign player currently active in the NBA: Jaime Jaquez Jr., a rising star with the Miami Heat.
NBA House 2026 offers an immersion into the world of basketball in São Paulo
Now in its 10th edition, the event occupies 6,000 square meters with interactive attractions that blend sports with pop culture. Fans can enjoy watch parties on every game night, as well as live concerts, dance team performances, dunk teams, mascots, and an official store featuring exclusive merchandise.
Outside, the public can enjoy the outdoor basketball court and a food court with special food and drinks. But the highlight of the season is certainly the presence of forward Jaime Jaquez Jr., who will be there alongside other sports personalities.
How can you be part of the biggest experience of the season?
Following the previous edition, which drew more than 42,000 fans, expectations for NBA House 2026 are sky-high. Fans can choose regular admission or purchase exclusive packages to enjoy the games in a VIP setting:
- Fan Day (R$ 47.90 to R$ 95): access to activations and immersive experiences;
- Game Night (R$ 125 to R$ 560): all the benefits of the previous category + access to the finals broadcast at NBA House, with an open bar area option for those 18 and older.
Tickets are now available on the official website, subject to convenience fees, and at the box office. You don’t want to miss out on the biggest NBA event in Latin America, do you?
📍 Eldorado Shopping Mall: Avenida Rebouças, 3970 – Pinheiros
📆 June 3–21
🏀 More information at @nbabrasil
