Hello Kitty has a special place among the characters that have marked childhood and continue to accompany generations. And the iconic character is turning 50!
To celebrate this moment, the immersive experience “Hello Kitty: 50 Years of Enchantment and Magic” has arrived in São Paulo, at Shopping Vila Olímpia, and takes the public on a journey full of technology and nostalgia. But this is the last month to experience them! Get your tickets before they run out!

Immersive experience features Hello Kitty’s most memorable moments
For 50 years now, the character has been present in many people’s lives – from children to adults! That’s why the experience “Hello Kitty: 50 Years of Charm and Magic” goes far beyond simple observation.
This immersive experience is a real dive into the cute and charming world of Hello Kitty. In addition, the audience has the chance to embark on the character’s magical universe, passing through her cozy home to the most emblematic places in her world.

Nostalgia and technology mix in this incredible experience
To embark on Hello Kitty’s universe throughout its 50 years, the experience uses motion sensors, augmented reality and holography, which involve visitors in an unprecedented interactive journey.
In addition, every detail has been carefully thought out to provide a complete immersion. This way, the public also has the chance to meet the remarkable friends who are part of Hello Kitty’s life. What are you waiting for to get your tickets?