Soon, the interior of São Paulo will host an unmissable event for those who love flowers: Expoflora in Holambra! Considered the largest fair of its kind in Latin America, it offers more than 4,000 varieties of flowers and ornamental plants, as well as gastronomy, Dutch culture and attractions for all ages.
Just two hours from the capital, Holambra is one of the most charming towns in the interior of São Paulo. During Expoflora, then, the town becomes even more beautiful and welcoming, full of beautiful flowers that enchant children and the elderly alike.

The 42nd edition of Expoflora is back in Holambra!
The fair was born in 1981, with a small group of Dutch immigrant flower growers who wanted to promote their business and the culture of their native country. Over the years, more and more flower growers joined the event, which ended up gaining national and international repercussions!
Today, Expoflora brings together 300 producers and receives more than 300,000 visitors each year, including foreign tourists. The crowds gather to walk through the flowering gardens, enjoy live shows and typical Dutch dance performances, as well as the country’s gastronomy.
Other attractions not to be missed are the large flower and ornamental plant exhibitions, with more than 300 species grown in Holambra. In addition, the petal shower is a tourist favorite, when thousands of rose petals cover the crowd!

How to take part?
Expoflora will take place from August 29th to September 28th, always from Friday to Sunday, from 9am to 7pm. The festivities will take place at the Expoflora Park in Holambra, about 130 kilometers from São Paulo.
Tickets are on sale on the Expoflora website from R$44.90, and entitle you to attractions such as an exhibition of floral arrangements, a little farm, live shows, a flower mall, a shower of petals, typical Dutch dances and much more! Check out the full list of attractions here.
So how about planning a visit to Holambra in the coming months? Take the opportunity to discover other attractions in the city, such as the sunflower fields in Bloemen Park or the tallest windmill in Latin America. Our guide to the city is here!
