Did you know that your bank account can get you discounts on cultural attractions in São Paulo? Although few customers are aware of it, several financial institutions offer lower prices, exclusive access, and even free admission to various museums, movie theaters, theaters, and festivals in São Paulo. That’s why we’ve put together a list of benefits you can enjoy using your card.
Nubank is one of the digital banks offering unmissable discounts in São Paulo. MASP, one of the most visited museums in the world, offers a 50% discount on full-price admission and select items from the official museum store to Nubank Ultravioleta customers. Customers in other categories receive a 25% discount.
Anyone with any Nubank card also gets access to a special line to enter the museum on Tuesdays, when the bank’s sponsorship guarantees free admission for everyone.
In addition, the digital bank has opened a permanent space for immersive experiences: the Nubank Arte Lab. As a result, customers are entitled to exclusive presales and discounts when purchasing tickets for the exhibitions. To take advantage of this, simply make your purchase with your Nubank credit card.
Check out the experiences currently on offer at Nubank Arte Lab here.
Bradesco
Bradesco is the ideal bank for movie lovers. The bank offers a 50% discount on movie tickets at Cinemark theaters and on the Bradesco Promotional Combo (popcorn and a drink). The benefit applies to full-price tickets in standard theaters (all customers) and in VIP theaters (Prime customers, Monday through Friday).
Your bank account also entitles you to a 50% discount on full-price admission to the Bradesco Theater. Account holders are entitled to up to four tickets per performance, with access to an exclusive window at the box office.
Finally, Bradesco customers are guaranteed a 15% discount on tickets to Lollapalooza Brazil 2027. In this case, the purchase must be made using personal credit cards.
Banco do Brasil
As a sponsor of various cultural events, Banco do Brasil offers special deals on a wide range of attractions. In São Paulo, some examples include Primavera Sound 2026 and the Marisa Monte & Orquestra Ao Vivo concert, as well as the Dominguinho 2 + João Gomes Tour, which arrives in the capital in January 2027.
Benefits vary by attraction, including extended installment plans, discounts, or exclusive access to skip-the-line lines. Check out the full calendar of attractions on Banco do Brasil’s official website.
Ourocard customers also receive a 50% discount on paid events (such as plays) at the Banco do Brasil Cultural Center (CCBB-SP). The discount applies to the cardholder and one guest.
Itaú
One of the largest financial institutions in Latin America, Itaú sponsors various music events and festivals, ensuring more affordable tickets for its customers. Rock in Rio 2026, for example, was 15% cheaper for those who used the bank’s card to purchase tickets.
In São Paulo, customers are guaranteed discounts on Itaú Live concerts and at partner theaters when paying with an Itaú credit card (excluding Business cards).
Santander
Farol Santander—one of the most iconic cultural venues in downtown São Paulo—offers perks to the bank’s customers. All customers receive a 10% discount at the box office (full-price tickets) and at Café do Hall, Boteco do 28, Lojinha do Hall, and classes at Pista do 21. Santander Select and Private members also receive a 10% discount at Bar do Cofre.
To enjoy a movie, the tip is to visit Cinépolis theaters. The chain offers a 50% discount on full-price tickets for Esfera customers, with the exception of SX, Reward, and Light cards, which receive a 25% discount. Santander also offers the Esfera Combo benefit: 50% off a large popcorn and a one-liter soda.
XP
Although the digital bank does not yet offer benefits at permanent attractions in São Paulo, the brand allows customers to secure discounted tickets for major events. One example was NBA House 2026, where customers had access to presale tickets and up to a 20% discount on the ticket price.
Other benefits offered by XP included a 20% discount on the purchase of LIVE! RUN XP race kits in São Paulo and tickets 50% off for the Expert XP and Expert Trader XP investment fairs.
Customers of the bank also get tickets to the 2027 Rio Open with a 20% discount and extended installment plans of up to 4 interest-free payments. South America’s largest tennis tournament returns from February 13 to 21, 2027, at the Rio de Janeiro Jockey Club.
