The Blues Beer Festival is coming to São Paulo to transform the weekend into a complete experience of leisure and flavor. On April 18 and 19, the terrace of Jardim Pamplona Shopping, in the West Zone, will host the event that combines the best of craft beer with one of the most spectacular views of the capital. And best of all: admission is free!
Blues Beer Festival: don’t miss this brand-new festival in São Paulo
In its first edition, the festival promises a relaxed atmosphere for friends and families. The culinary lineup goes beyond craft beer, also offering a special selection of cheeses, olive oils, appetizers, and cachaças, as well as select wines .
In addition, the musical lineup transforms the terrace into a “jazz city, ” with live performances ranging from blues to rock and folk. The lineup features artists such as School of Rock, U2 Cronos, Filippe Dias Trio, Laís Gonzalez, and Picanha de Chernobill, who are currently gaining traction on the São Paulo scene.

Finally, the Blues Beer Festival was designed to be inclusive. In addition to being pet-friendly, the event will feature a supervised kids’ area so parents can enjoy the shows while their children have fun safely!
How to participate
📍 Terrace (4th floor) of Jardim Pamplona Shopping: Rua Pamplona, 1704 – Jardim Paulista,
📅 April 18 and 19, from 12 p.m. to 8 p.m.
🎸 More information at @bluesbeer_festival
