Where to Watch the 2026 World Cup in São Paulo: The Best Bars, Restaurants, and Fan Fests with Free Drinks and Exclusive Combo Deals to Cheer on the Brazilian National Team

The Soccer Museum has prepared a special, free program for fans to watch the match between Brazil and Norway in the World Cup Round of 16. In addition to the live broadcast on a big screen in the outdoor area and in the auditorium, the venue will feature toys, educational games, guided tours, and a samba circle with the Embaixada do Amor e Alegria collective before the game.

Visitors can also take the opportunity to explore the temporary exhibitions: “Amarelinha,” which traces the history of the Brazilian national team’s jersey through 18 historic uniforms, and “Festa na Copa,” a cultural immersion in the traditional Brazilian way of cheering, complete with flags, props, and musical instruments.

In addition, the Soccer Museum will broadcast the remaining World Cup matches Tuesday through Sunday, from 9 a.m. to 6 p.m.

If you want to watch Brazil’s games surrounded by fans, check out the CazéTV fan fest . During the 2026 World Cup, the event will occupy 10,000 square meters of Villa-Lobos Park, featuring open studios, live broadcasts, brand activations, and space for up to 5,000 people per day.

The Ibirapuera Park Marquise will host a program featuring over 400 hours of exclusive experiences throughout the 39-day event. The space, open to the public, offers a giant screen for broadcasts, unique activities with interactive games, a kids’ area, and new entertainment options to enjoy with friends.

Sesc São Paulo presents an initiative thatbrings together soccer, culture, and education through a packed schedule of free events. The project offers sports activities, debates, themed gatherings, and , of course, live broadcasts of Brazil’s World Cup matches!

One of the major highlights is SESC 24 de Maio, which will broadcast the Brazilian national team’s group stage matches as well as games featuring African national teams, complete with play-by-play commentary, analysts, and DJs to energize the audience.

Check out the full Sesc World Cup schedule on the official website.

If you still don’t know where to watch Brazil’s World Cup games, Metrô Tucuruvi Mall is an excellent option in the North Zone. For the match between Brazil and Japan, the mall has prepared its main restaurants—such as Outback, Coco Bambu, and Mania de Churrasco—to broadcast every play live, complete with plenty of cheering fans.

The Arena das Nações is located in Villa-Lobos Park and will also broadcast Brazil’s match against Norway at the 2026 World Cup. The venue features 360° big screens and an outdoor stage with a capacity of up to 2,500 people, which will host a special concert by Ivo Meirelles before kickoff. In addition, there will be food options, themed activities, and multicultural programming to attract fans of various nationalities.

MIS Experience invites the public to immerse themselves in the history of the Brazilian national team at the World Cups. The exhibition features rare items from the CBF’s collection that have never before been displayed outside their original home, including artifacts from every World Cup since 1930, records dating back to 1914, and life-size statues of Pelé and Zagallo.

The venue also houses the “Bar do Hexa, ” an area with a 5-meter LED screen that will broadcast the World Cup’s key matches. Although admission to the exhibition starts at R$ 10, the bar will be open to the general public, with tickets available at the on-site box office.

Cine Belas Artes will host special big-screen screenings of Brazil’s games during the first round of the competition. The broadcast will be provided by TV Globo, with popcorn, beer, and other snacks available for purchase on-site.

Granja Vianna Mall has set up a special area for fans to watch Brazil’s World Cup games. In addition to the big screen in the Food Court, visitors can watch the matches at restaurants in Varanda do Granja, such as Coco Bambu, Madero, and Outback Steakhouse.

The “Taste em Campo” project is the ideal destination for families looking to enjoy the 2026 World Cup. On days when Brazil plays, the lineupincludes a samba circle on the balcony, themed face painting, foosball tables, and food promotions. This Greater São Paulo mall has also prepared special activities for children, including face painting and a Kids’ Playground.

The Brazilian Arena brings the stadium atmosphere to Ibirapuera Park, with live broadcasts, concerts by artists such as Anitta, Ivete Sangalo, and Paralamas do Sucesso, and immersive experiences. The event is expected to welcome up to 200,000 visitors throughout the 2026 World Cup.

SuperShopping Osasco is implementing a special schedule so everyone can cheer for Brazil in the match against Japan. The public can watch the live broadcast of the game in comfort and with lively atmosphere at the Coco Bambu Arena and at Outback Steakhouse, with commentary provided by CazéTV.

During this World Cup, this Jardins restaurant combines a passion for soccer with the best of Jewish cuisine. The venue will feature big-screen broadcasts of the games and a menu packed with hearty sandwiches, plus the big debut of the month: the Pastrami Croquette with creamy mashed potatoes and spicy tomato sauce—perfect for enjoying with friends and family.

Combining two national passions, the event will feature broadcasts of the 2026 World Cup matches and drum performances by São Paulo’s samba schools. In addition, there will be brand activations and culinary experiences, all set against the authentic atmosphere of the stadium stands.

The bar offers an impeccable setting for fans who want to watch the games away from home in style. Every area is equipped with screens, highlighted by the giant 300-inch screen that will occupy the main stage.

In addition to live game broadcasts, the concert lineup continues to bring the best of soul, jazz, and blues to the venue throughout the World Cup. Guests can also enjoy a special offering from Spanish chef Pedro Soriano: a combo of two tapas paired with two glasses of wine or beer.

If you still don’t know where to watch Brazil’s next game in the 2026 World Cup, check out the Hamburgada Festival. The event is part of the “Copa do Mané” and features 10 exclusive burger options inspired by the nations participating in the World Cup. In addition to these original recipes, the market will broadcast the games live with sound on its screens.

This traditional bar in the North Zone will also broadcast the 2026 World Cup matches. In addition, the bar offers an exclusive menu of themed drinks inspired by the countries participating in the competition (R$ 28.90 each).

At the Freguesia do Ó location, the cocktails pay homage to nations such as Brazil, Germany, and Spain, while the Osasco location features combinations inspired by Argentina and Japan.

For those looking to combine the excitement of the games with Asian cuisine , Jazzy Sushi House is the perfect destination! The Japanese restaurant will broadcast the matches live in the main dining room, where guests can follow the action while enjoying traditional Japanese dishes and the Omakase menu.

This bar-restaurant promises to become the official World Cup hangout in the West Zone. During Brazil’s matches, the venue will offer a free round of draft beer to customers every time Brazil scores a goal!

The dining room features several televisions and a menu focused on grilled dishes, serving fresh meats and fish cooked over the same coals. For parents who want to watch the games with their families, the venue offers a play area to entertain the kids.

During the first round of the World Cup, this pop-rock pub sets up a special viewing area for fans. Opening its doors at 6 p.m. every day, Kia Ora Pub offers an open bar featuring draft beer and gin and tonics during the two hours leading up to the start of the Brazilian national team’s matches.

To enhance the experience, the venue is launching a themed menu featuring original drinks inspired by competing countries such as England, France, Argentina, and Brazil. After the final whistle, the pub continues its musical lineup so guests can celebrate the night away!

Bar do Gegê has put together a special program that combines soccer, music, and premium cocktails. On days when the Brazilian national team plays, the venue will feature a live samba circle before the matches, as well as an hour of double draft beer to get the fans fired up.

All three locations of the bar already have their big screens set up to broadcast every match of the 2026 World Cup! To celebrate the festive atmosphere, the menu features the “Vaca no estádio, ” a shredded ham sandwich finished with bottled butter and grilled pineapple.

To drink and share, the bar’s famous creamy batidas are now available in 750ml bottles in coconut and passion fruit flavors. Plus, on days when Brazil plays, the Pinheiros and Itaim Bibi locations will feature live samba performances all day long.

In collaboration with Johnnie Walker, the Selvagem Ibirapuera restaurant offers a sophisticated experience for watching World Cup matches surrounded by the natural beauty of Ibirapuera Park.

On days when Brazil plays, the event features a themed all-you-can-eat buffet (with an all-you-can-eat selection of artisanal pizzas, burgers, or charcoal-grilled barbecue, depending on the date), guest DJs , and a shared table of cold cuts and antipasti.

To toast the occasion, mixologist Jairo Gama has created a menu of signature cocktails featuring special whiskey blends. On days when other national teams play, the bar offers a “buy two, get one free” promotion on select drinks.

Focused on the corporate market, the “Copa em Brasa” project brings together Rincon Escondido and Parrilla Panamby to offer exclusive broadcasts for companies and groups. The experience includes four hours of service with high-definition audio and video, a full staff, and an all-you-can-eat parrilla tasting menu.

The beverage menu features beers, wines, and non-alcoholic options, with the option to accommodate vegetarian and vegan diets, arrangefor live music, and provide customized corporate gifts.

Known for its caipirinhas and classic family recipes, this bar is the ideal spot for soccer fans to watch games in comfort. On game days, guests can enjoy iconic snacks like coxinhas and shrimp bobó pastries!

You can also book special packages with an open bar and open food via WhatsApp:

• Pompéia Location: (11) 95952-4251
• Vila Leopoldina Location: (11) 91830-4967

This traditional Campo Belo bar invites fans to enjoy Brazil’s games in an open, tree-lined, and pet-friendly. The national team’s matches are shown on a massive 150-inch screen, with guest DJs providing music to liven up the pre- and post-game atmosphere.

The bar, with its Rio-style vibe, has prepared a series of interactive activities and exclusive giveaways to get fans excited in São Paulo. During the championship, the bar is hosting prize pools—with prizes such as bottle openers and eco-bags—and a loyalty program that entitles participants to collectible T-shirts.

To top it off, Pirajá promises complimentary rounds of Brahma draft beer every time Brazil’s historic rivals concede a goal, as well as welcome drinks at the Faria Lima location.

This sophisticated bar features TVs to broadcast the national team’s matches and offers a complimentary first caipirinha to anyone who makes a reservation.

This Italian restaurant has prepared a dining experience featuring a set menu with an “open food” and “open bar” format for the days of Brazil’s matches. Over a three-hour period (starting one hour before the game), fans can enjoy mini paninis, croquettes, artisanal pizzas, bruschettas, and traditional desserts, along with classic drinks.

This newly opened bar also features a special program geared toward the days when the Brazilian national team plays. With a big screen and 17 TVs scattered throughout the room, the bar offers complimentary drinks upon entry, exclusive Heineken and Brahma draft beer taps , and a bar menu curated by chefs.

The famous corner where the Posto 6, Omadá, and Patriarca Bar meet transforms into a themed hub to welcome soccer fans in Vila Madalena. Sponsored by SportyBet, the event will feature interactive digital experiences, promotional activities, distribution of exclusive LALIGA giveaways , and a kiosk where fans can create their own personalized stickers to commemorate the occasion.

The restaurant is running the “Copa com Caipirinha” campaign during this World Cup. With live broadcasts on a 140-inch LED screen in Morumbi and 85-inch TVs on the sidewalk in Vila Mariana, the restaurant offers a selection of appetizers that pay homage to the participating countries ( such as tapioca cubes, German sausage, and French croquettes) paired with signature caipirinhas.

For those seeking a complete dining experience while cheering on the team, the chain has set up a special audiovisual setup in partnership with Hisense. The locations feature state-of-the-art TVs up to 100 inches, and the Faria Lima location has a high-tech projector with a screen up to 300 inches. Guests can watch the broadcasts while enjoying an all-you-can-eat selection of premium cuts of meat, a varied buffet featuring Japanese cuisine and seafood, as well as signature drinks and a wine list.

Inspired by the bars of Barcelona, FIZZ has prepared a special program for the days of the Brazilian national team’s matches. The experience features a big-screen broadcast, and with every goal scored by Brazil, the bar offers a round of complimentary shots to everyone in attendance.

The menu features a themed drink menu titled “3 flavors, 3 colors, one passion” priced at R$ 48 each, perfect for pairing with the tapas and pinchos on the menu.

The venue brings together Brazilian fans,featuring a state-of-the-art hi-fi sound system imported from Japan and post-game DJ sets. On days when the Brazilian national team plays, the bar offers double caipirinha , caipiroska, or draft beer for two hours starting at opening time.

If you still don’t know where to watch Brazil’s World Cup games, two traditional São Paulo spots are offering top-notch lineups. Bar Brahma, a classic spot in Centro, features live music before and after the games, themed activities, big-screen TVs, and a culinary partnership with Casa do Porco. Meanwhile, Posto 6, in Vila Madalena, has established itself as a gathering spot with live shows for those who want to watch the broadcasts in a festive atmosphere.

This Italian restaurant offers a sophisticated and comfortable alternative for those who want to escape the hustle and bustle of the bars and watch Brazil’s games in peace. With televisions on the patio and in the main dining room, the restaurant offers a full set menu on game days. Among the delicacies, guests will find appetizers to share, such as pork coxinhas, arancini, and focaccia, followed by house-made gnocchi as the main course, along with alcoholic and non-alcoholic beverages included.

The restaurant is celebrating the World Cup with its “Nigiris da Copa”— themed sushi rolls inspired by six competing countries, which change every day of the week (such as the Brazil-themed roll on Wednesdays, featuring wagyu and cured egg yolk).

The sushi bar transforms into a true stadium atmosphere with live broadcasts of the matches. Additionally, there will be a special promotion: for every goal scored by the Brazilian or Japanese national teams during the group stage, the restaurant will offer a complimentary shot of sake to all customers present.

The country’s largest cocktail bar chain will also broadcast Brazil’s games in the 2026 World Cup, featuring high-definition screens and a special atmosphere. The menu now includes exclusive drinks such as the “VAR” (a reimagined version of the “rabo de galo”) and craft draft beers in green and yellow, as well as five themed burgers.

The musical lineup features DJs who lead a pre-game warm-up for late matches or keep the party going on days with earlier games.

The Mr. Mill’s burger joint is also the ideal spot to watch Brazil’s World Cup games. With 28 years of tradition, its two locations will show the matches on TV screens set to the sound of rock classics that defined generations.

To fuel the cheering crowd, the menu features shareable appetizers, such as the Fantastic Four (with homemade rice balls, onion rings, chicken fingers, and meat pastries), as well as rustic fries and falafel with homemade sauce.

Tasca Zé Maria brings the best of Portuguese tradition to Brazil’s game days. The restaurant will broadcast World Cup matches in a comfortable and festive atmosphere, perfect for gathering with friends, coworkers, and family.

For snacks during the broadcasts, the menu features classic Portuguese dishes to share, such as codfish fritters, beef croquettes, and shrimp patties. Those who prefer a full meal can savor iconic dishes like Bacalhau à Brás and octopus rice, turning cheering for the Seleção Canarinho into a gourmet experience.

The restaurant offers a sophisticated experience for fans, combining soccer, music, and fine dining. Brazil’s games will be broadcast on the ground floor and on the terrace , with options for bistro-style table reservations for sharing and individual tickets. To top off the festivities, after the final whistle, the celebration continues at an exclusive secret bar featuring performances by renowned DJs.