The Cinema Week is an initiative that has been held since 2022 throughout Brazil and offers a super discount on ticket prices. In its 2nd edition in 2024, from September 12 to 28, the event has tickets at R$12 and a promotion on pipoca combos. After all, a cineminha calls for accompaniment, doesn’t it?
Cinema Week takes place all over Brazil
The initiative of the National Federation of Cinematographic Exhibition Companies (FENEEC) has the support of the Brazilian Association of Cinematographic Exhibition Companies and Multiplex Operators (Abraplex). The idea came about in 2022 as a way to encourage audiences to return to cinemas after two years away due to the Covid-19 pandemic.
Today, the festival continues as a way of thanking viewers for their support of the industry and also encouraging movie consumption in theaters to prevent their closure. After all, with the rise of streaming, a large part of the public has stopped consuming movies outside the home.
All the titles on show are part of this campaign. In other words, this is your chance to see any of the titles on show during these days.
Among the cinema chains taking part in the promotion are: Cinépolis, UCI Cinemas, Cinemark, Reag Belas Artes, Itaú, Cinesystem, among others.
The public can buy tickets at the cinemas’ box offices or online via the cinema chain’s website. In this case, to buy the promotion ticket, simply select the ticket option “Promotion: Cinema Week”.
Finally, according to the Belas Artes, a survey carried out by Comscore showed that:
In the first edition alone, in 2022, there was a growth of 296% in attendance and 127% in income. In total, more than 3.3 million spectators were able to take advantage of the promotion.”
So, if you enjoyed the previous editions, or if you haven’t had the chance to take part yet, choose your favorite theater and get ready for the movie.