Expoflora is back in 2025, with even more new features and unmissable attractions. In the heart of Holambra, also known as the “City of Flowers”, the largest flower fair in Latin America is holding its 42nd edition from August 29 to September 28, always on Fridays, Saturdays and Sundays, from 9am to 7pm.
This year, the event will feature more than 4,000 varieties of 300 different species of flowers and ornamental plants, as well as an unprecedented theatrical show, children’s attractions and international cuisine. It will be an opportunity to connect with nature in a super Instagrammable environment, with fun for all the family.
What’s new at Expoflora 2025?
The 42nd edition features the “Spectacle of the Elements”, an unprecedented presentation that recreates the arrival of the flowering season. In the musical play, fantastic characters represent the elements “Spring, Earth, Air, Fire and Water”, which come together to promote the balance of nature. Get ready for lots of dancing, music, rhyming dialogues and poetry!
In addition, the Landscaping and Decoration Show is another Expoflora attraction that is innovating in 2025. This year’s theme is “Nature in Motion”, combining technology and sustainability to bring surprising decoration proposals, with interactive environments.
Rain of Petals is a tradition at the flower fair
Despite the new features, Expoflora 2025 has kept the classic attractions that have delighted the public for years. For example, the Rain of Petals, which throws thousands of petals into the air and has become a symbol of the fair, attracting visitors from all over Brazil. It takes place every day at 4:30 p.m. and guarantees unmissable photographs.
Other traditional rides are the Flower Parade, which features floats with music and characters from the fair, every day at 2pm. The Museu Histórico Cultural de Holambra (Historical and Cultural Museum of Holambra ) recalls the past of Dutch immigration to the city, while typical dance performances further deepen the bond between Holland and Brazil.
Finally, the Flower Arrangement Exhibition continues to enchant visitors with stunning arrangements, transforming flowers into works of art full of colors and textures. The Magic Garden Tour, which is charged separately, offers a picturesque picturesque stroll through fields of flowers and gardens – the perfect setting for unforgettable photos.
