After years of waiting, one of the biggest Christmas festivals in South America will be back in 2025, with much more news and exclusive attractions! Villa de Natal São Paulo, which delighted São Paulo residents in 2021, will once again take over Parque Villa-Lobos during the end-of-year festivities, with culture, gastronomy and entertainment for the whole family.
You might be thinking, wow, the June Festivities are barely over. It’s too early to talk about Christmas! But you know that saying “God helps the early riser”? Well, maybe it applies to those who plan ahead too.
After all, tickets to visit the Villa are reduced until June 24th, so you can guarantee your place with exclusive discounts right now. Enjoy!
Villa de Natal São Paulo 2025 will be iconic, with attractions for all ages
The first and only edition of the festival was in 2021, when São Paulo hosted a 22,000 square meter Christmas village, complete with Santa’s House, a giant pine tree and games for children.
The inspiration was the traditional Christmas markets in Europe, which bring together gastronomy typical of the season, a gift fair and attractions for all ages.
Villa de Natal São Paulo soon became one of the biggest Christmas festivals in South America, welcoming more than 150,000 people in its first edition. And in 2025, it’s back with even more attractions that will ignite the holiday spirit in São Paulo.
Toy Factory, craft fair and much more on the program!
There will be more than 30 themed attractions. In addition to the well-known Santa Claus House, this year the Villa will host the Santa Claus Theater, which will show a play full of special effects and an original soundtrack about a child’s enchanted journey in search of Santa Claus.
The Gastronomic Village will feature typical Christmas flavors, such as handmade panettone and Brazilian food. In addition, the Christmas Fair will be the perfect place to secure souvenirs for the family! After all, more than 50 artisans will be offering toys, decorative items and other original gifts there.
In addition to the Christmas Parade, with floats and characters interacting with the public, the Christmas festival will also have a Toy Factory where children can meet elves and explore Santa’s workshop!
Finally, another must-see attraction for the little ones is the amusement park which will bring together more than 10 attractions, such as trains and carousels.
And that’s just the beginning, eh? Villa de Natal de São Paulo will have over 200 exclusive attractions in a totally themed setting that will make you feel like you’re in Santa Claus land. Experience the magic of Christmas in a vibrant and interactive festival!
How to take part?
Villa de Natal will be in São Paulo from November 28 to December 26, at Parque Villa-Lobos. The doors will be open from Wednesday to Monday from 5pm.
There are still many arraiás to go before we can enjoy the Villa, but those who secure their tickets in advance will enjoy lower prices. Until June 24, you can buy your ticket from just R$49.90, which will entitle you to all the attractions we’ve mentioned, with the exception of the Santa Claus Theatre.
Entry to the Villa with a session in the Theater starts at R$99.80 during the special lot. If you’re not entitled to a half-price ticket, you can opt for the social ticket. As well as paying less, you can make a donation and help those in need.
Check out this and other information on the Villa de Natal São Paulo website or on their Instagram profile!
